To add to our already extremely professional and thorough inoculation and opposition research, we have added a new module, Globalpoint.

Globalpoint gives political campaigns actionable intelligence based on feedback from voters and opinion leaders. Globalpoint goes beyond public opinion polling and gets to the heart of what the electorate thinks, feels, and wants. It listens to what voters and opinion leaders are saying online in real time, and produces weekly reports that enable campaign strategist to act on public opinion intelligence like never before.

Online forums such as news sites, social media networks, blogs, and chat rooms provide the voice of the people about candidates and issues. Comments offered in these environments are topical and rich in sentiment and uncover messages and relationships that are difficult, if not impossible, to discern within the results of other public opinion testing mechanisms.

Globalpoint collects text-based data related directly to your campaign and then identifies the topics, themes, and sentiment within those sources. Furthermore, Globalpoint includes proprietary metrics that give campaign strategist actionable insight that cannot be found anywhere else. Our reports provide in–depth data that detail the intelligence necessary to win campaigns.

In addition, proprietary quality control processes enable us to validate the data at 90% validity with a 95% confidence interval. Therefore, you can rest assured that our findings are accurate.

Globalpoint is the only text analytics and sentiments analysis solution on the market today solely dedicated to political campaigns. If you’re responsible for political campaign strategy – or you simply want to know what the electorate really thinks – and you are only analyzing the results of opinion surveys, then you’re missing a large part of the data capture available today. The Globalpoint product will properly complete the available data.